IRL by Amber

Who we work with

Strategy and support for bold brands

From early stage startups and consumer brands to venture funds and cultural platforms, we partner with those who are shaping what’s next.

: From pre-seed to Series A, we help high-conviction teams launch, grow, and communicate with clarity and creativity.
: We work with emerging managers and established firms to strengthen founder support and portfolio storytelling.
: Events, campaigns, and launches for brands that create connection and community IRL and online.

A La Carte Services

Pick what you need

For brands and startups that only want one part of the ecosystem—build momentum, community, or IRL experiences.

: A strategic deep-dive to identify growth levers and unlock traction fast.
: Custom frameworks to help you design, grow, and engage your tribe.
: End-to-end planning for premium community or brand-led experiences.
: LinkedIn ghostwriting, PR angles, and storytelling that actually converts.
: Three signature events over three months to launch and accelerate brand traction.
: We help secure aligned brand deals through custom pitches & negotiations

Signature Packages

Support built to grow with you

Choose the engagement level that meets your needs. Built for early stage, growth-stage, and high-touch founder support.

Package 1: Launch (12 week growth accelerator)

A strategic roadmap to unlock growth and community from zero to scale. Perfect for: Early-stage startups looking to launch/improve their customer acquisition or VCs needing founder programs.

✅ Growth & community audit
✅ Custom goal setting & GTM strategy + 90-day action plan (90 minute in person whiteboard session + follow ups)
✅ Bold event campaign concepts/options (ready for execution) + optional online & in-person acquisition & execution support.
✅ Retention & loyalty recommendations
✅ Strategy workshop + async advisory for marketing, community, strategy, and partnerships.
✅ on-call support (for when you need Live support for tough decisions!)

Let's Chat

Package 2: GTM Advisory Partner. "Amber in my pocket".

Package 3: The Engine

Fractional Head of Growth & Community – I build the machine, guide the team, and scale your impact. Tailored to your company.

Perfect for: Seed–Series B startups, premium lifestyle brands, or VCs managing large portfolios.

✅ Everything in "The Launch".
✅ Oversight of your marketing & community teams + Hiring advice as required.
✅ 2x per month 30-minute Founder SOS call (use this for Investor prep or partnership negotiations where live strategy matters!)
✅ Unlimited async founder advisory for marketing, community, strategy, and partnerships. (WhatsApp/Slack) Priority responses within 24 hours. Unlimited access to me = faster traction.
✅ KPI tracking & reporting + Quarterly review
✅ Monthly GTM & growth strategy Audit/sessions
✅ Event calendar planning (1x per month) & partner negotiations (I lead the strategy and teach you/your team how). + Access to my network/venue partners/ sponsor connections etc
✅ Ongoing warm introductions to investors, collaborators/partners (where it makes sense).
✅ Direct access to my personal admin staff for daily tasks (trained by me) for up to 4 hours per week.

Get Started